Well I'm on a roll here

Looking at some other ad's running at the moment for a major UK HEMS operator, and the entire ad is what you must have, must do, must comply with etc to apply! Wonderful, nothing at all about what they can offer you, why you would want to work there etc, just what YOU must comply with, as you would be so, so, lucky to work for them, (doing night shifts etc)?
No wonder these ads seem to be constantly running, if that is the best employers can do to encourage pilots to join, does this reflect their feelings/mentality towards their key staff?
B.