If rumours of easyJet at SOU are true, all it is trying to do is exactly what it is doing between BFS and BHD. This is to the detriment of everyone but themselves in their efforts to control the market between LGW and SOU.
A series of spoiler services impact everyone else’s yields and where easyJet has the frequency advantage at larger airports like LGW and BFS, its position is not able to be tackled on the basis of that frequency.
For SOU and BHD, this is a very dangerous position as they basically allow in easyJet to control the market and ultimately suppress it to keep the big volumes at LGW and BFS. It’s not good for consumer choice in the long run either. Very much a matter of be careful what you wish for.