JetSky
It comes as no surprise that you wonder if the JetSky-project could possibly be a serious contender in the ever swelling market of low fare contenders.
But, as you so rightly points out, this time the new low fare concept is from the outset burdened with a couple of drawbacks it could well do without. One: the name Arpe, two: a spanish carrier.
Kim Arpe is the son of Per Arpe. Together they ran the dubious operator NewAir for years, in its latter years from good facilities at BLL, but a fat lot of good that did. Now their at it again. Makes one wonder why some people never see their own limitations.
Hola Air is a spanish operator, one I have no knowledge of. But, anyone with even the slightest insight into aviation, knows that the Scandinavian market is discerning, and does not take lightly to nonserious operations. Although, any prostitute can be sold if the price is right.