I am not convinced FlyBe2 have a business strategy or if they do I don't see it, save perhaps eventually capitalising on LHR slots. I wouldn't like to see Loganair mixed up in that.
The vision surely and unique USP has to be around Scotland's Airline. Against a background of a proto independent Scotland seeking to rejoin the EU, that is a pretty strong position. Even if Scotland remains part of the U.K. it is still a USP.