You would have to be brain dead crazy to launch a ‘Customer Value Proposition’ at the moment. The two big players at this present time are in the dog house on customer front. I mean the Virgin boss was in the Royal box at Wimbledon while 20% of her passengers got cancelled.
Come back next year. I doubt September holidays will be much different. Gotta cycle through a whole heap of chaos, Feb onwards next year we might get some stability with people more worried about (trying to..) paying the house off vs touring the country.