PPRuNe Forums - View Single Post - Virgin Australia - Phoenix Rising from the Ashes?
Old 11th May 2022, 01:56
  #51 (permalink)  
43Inches
 
Join Date: Oct 2007
Location: Aus
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VA with a single type is essentially going to be the South West of Australia. If they can replicate the profitability and culture of SWA, well then I think most folks will be happy.
A lot of us said that's what they should have aimed for back before it was VA. The whole compete with QF full service was just stupid, where they had a huge opportunity to become a streamlined single type operator. Then BG getting the Ejets started the rot when they should have swallowed some pride and signed code share with Rex instead of going to war with competitors that had strong positions they should have defined their own position and filled it out. Although it seems the Australian way is to just send each other bankrupt with childish 'flood the competition' rather than seek innovative ways to attract customers and retain staff, and then realise too late, oops that sends us broke as well.
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