Originally Posted by
TartinTon
Rubbish. They've inherited a database and have done the right thing by not sending unsolicited messaging but ASKING if the recipients wish to receive anything or want to opt out. Nothing wrong with that.
Do they have consent to market? No.
Can they ask? Grey area, it's not "rubbish", it's just not super clear what's "reasonable". IMHO and presumably their lawyers, it's legal but it's not good practice and among data marketeers it's rightly frowned upon. It's basically a cold email from a bankrupt business from two years ago who may well owe you money (except it's an all new business when it suits them to be and legally they don't)!
https://www.nibusinessinfo.co.uk/con...ting-databases
https://www.linkedin.com/pulse/how-s...dpr-i-chu-chao