Originally Posted by
cavokblues
Interesting to read about the role of
PR and having to try to predict a slow news day. It's a world I know nothing about!
I wouldn't like to be the one deciding to pick the day to go public only to be usurped by a more newsworthy story at the last minute.....
No day is risk-free but risk can be managed as far as is reasonable by avoiding knowns - you wouldn’t want something out on budget day for example. It’s the same with music…January traditionally was the time to launch new acts because they’d get higher in the charts so more exposure.