Interesting to read about the role of
PR and having to try to predict a slow news day. It's a world I know nothing about!
What are the chances of a slow news day at the moment? Things seem to be escalating in Ukraine, once (if?) that dies down the police may come back with their findings about party gate at no 10, and you hope the Queen has a quick recovery from Covid.....
I wouldn't like to be the one deciding to pick the day to go public only to be usurped by a more newsworthy story at the last minute.....