Originally Posted by
NutLoose
I have nothing against anyone serving in the forces no matter what gender, race or personal choices, but I like Wyler feel it is targeting a small portion of the population and not really showing what may be expected of people joining the Army..
I know it's probably the wrong thing to use as an analogy, but the nazi's used the idea of "model" Theresienstadt camps in adverts to convince the jewish population of the advantages of signing up, the reality was far from that.
I just feel that the US military are aiming their advertising at not their core ideal soldier, but pandering to a minority, not that there is anything wrong with those, but simply to be seen to be politically correct.
Standing by for incoming..
I think you've put very well Nutloose, ultimately the military look for a certain mindset with certain expectations. They won't find it looking in shall we say, unlikely settings.
I understand, that in recent years, the problem the army has had with recruitment isn't necessarily recruitment, but retention.
FB