Unbelievable
It beggars belief that anyone starting a new airline would choose the name Flybe! The brand is poisonous to potential passengers, airports and advertisers. Who in their right mind would book a seat on an airline called Flybe when hundreds of passengers in the past lost money from an airline called Flybe. I know that the legal ownership will be different but surely it's common sense that the tarnished image of the name FLybe will stick for quite a while.
A most bizarre decision - alongside the simple fact that there are no obvious routes waiting for a new airline.