"British Airways Express" was the banner under which Loganair, Manx Airlines (Europe), Brymon and Maersk (UK) all flew using their own AOCs. They all made money off and on over the years but it became tougher as easyJet got bigger and you no longer had to pay hundreds of pounds to fly in a propellor driven aircraft! There's a lesson somewhere in there.
I would say the key point is that easyJet and Ryanair etc disrupted the markets the old BA Express operators used to serve. There are still some niche routes that can make money but my goodness the market is fragmented and economies of scale are hard as flybe proved with their base closures.
Last edited by Skipness One Foxtrot; 15th Nov 2021 at 01:04.