I think one of the emotions at work here is that no one loved flybe. Many people have fond memories of Dan Air, BCAL, British Midland et al. Even today people are invested in BA or Virgin, Loganair has a long and proud history but flybe just don't have any cache of that nature. Also, a lot of people remember flybe going hell for leather after Loganair after the end of the franchise in Scottish markets where both parties knew there was only room for one. There's no love lost professionally either.