A great shame that "taking the much-loved flybe brand into a new era" involved removing it from the South West, another hammer blow for the local economy.
This new venture seems a very confused one to move it to another part of the country to supposedly start afresh, but then recycle pretty much everything from the former company in terms of operation and brand.
Either they want a clean slate or they don't, but it would have meant a great deal to the many folks in the old head office who were devastated to lose their jobs last year on account of the deficiencies of senior management to have a chance to rebuild the company they loved.