And the winner is ??
Longtimer
No doubt in my mind who's behind this at CX and it's not one of the Swire smurfs, they know so little about airlines and how they "should" operate they simply gamble on everything they can and excel and losing.
You want a good laugh, simply open the "Time Capsule" in the entrance lobby..
That said, the suck-ups pushing for this are the same crowd that screwed up EFB for years and the same ones that pushed for MFF/CCQ on 777/748; and spent zillions in the process.. While some of these smurfs have moved on (one after a door opening incident in flight ), some are still there,, e.g all the top fleet/flying/training/DFO/GMA +++. You know the ones; doing spins on brass poles trying to keep their egos & bonuses at high levels..
It's the same reason CX is very nearly gone.. Management or the lack thereof !!