From Q & A:
"If I make a contribution to brad will I receive any shares or securities in the company?"
"No You are not entitled to any shares or securities in brad. You are only entitled to your FREE future Golden Ticket rewards".
Could this be interpreted as telling those paying in that they're not investors or lenders, they are just members of the public buying rights to tickets. Joking apart, is that in effect selling tickets, and if so, is it actually legal for a would-be operator with (presumably) no licences?