Capt K agree with 90% of what you say, can't agree the venture was ill advised though. The idea is sound enough BA carried 9,500 pax on CWL/MAN and have you seen how many people get on the ferry from Swansea to Cork each day - 800 berths I believe on the new one! You are absolutely correct if the overheads fly higher than the aircraft as no-one knows any better and there is a total lack management skill or any marketing or reservations system it will only last as long as Mr financier is prepared to keep dipping his hand in his pocket.....
What would I know..