When I was at a certain training facility there was an African lady, a lovely girl. She was doing well and the powers to be got wind of her coming through, she was tall, fit and attractive. They started taking photos of her, started making promotional videos around her, interviews and the like. It was shaping up to be the best
PR activity and they loved it, but unfortunately she bombed out. I was never really sure why, she just wasn’t able to finish for some reason. Their marketing team went into crisis mode soon after as they had put so much effort and money into their new campaign. Serves them right for trying to cash in on her.