They seem to be targeting the ultra-rich private owner market, in which case operating costs are not very relevant. The R66 and 505 are roughly $1 million but this will probably be $3 million or more, like the AW119. And I hope they create a nice luxury VFR aircraft not overly focused on "the mission". Like how the Cabri G2 feels so luxurious compared to any Robinson (or any other cheaper helicopter).