hans brinker: I fly what I fly depending on context, and sometimes not even for personal reasons. You bet that if I fly with a company, I feel free to criticize its practices as part of the bargain; and I factor in these practices for whenever I have a choice on the flights I buy.
Back on topic, FR's algorithm is opaque, profit-driven, and (IMHO) offensive for little to no gain in at least some cases (like half-empty planes), yet it has an impact on public health. There are growing concerns about the opaque algorithms that increasingly govern our lives and, being from a computer science background myself, I'm happy these things are scrutinized.