A new UK airline? Certainly could make sense with the right concept. But the problem in the UK is financing. UK investors don't have the appetite for risk that, for example, US investors have. The irony is that 'high tech' is the flavour of the month amongst UK investors, and something like 90% of high tech businesses never make any money. But they remain all the rage, while airlines are old fashioned. Bottomless pit? Southwest Airlines made money from day one. easyJet, Wizz, Porter and Jet Blue have done very well for their investors. It all comes down to a proper model and proper execution.