I know hindsight is a wonderful thing - at the time I believe BA said that GO as a low cost carrier wasn’t in their DNA or fit their strategy but if they had grown it (and it was growing fast) things could be different. It would now fit nicely in the IAG stable alongside VY and EI (or merged with one). I also think they made a strategic mistake not to extend the GB Airways franchise or buy it and they would have had a much stronger hold at LGW and prevented the Orange expansion (GB were 3rd biggest slot holder with 10-12 a/c). How much did they pay for the former MON slots ? As I say though hindsight is a wonderful thing. Some big strategic mistakes though ?