How to Encourage People to Fly
- Cancel online check in (because you need travellers to Italy to fill in a form - you could email the form, or expand APIS, or have a check in desk for people collecting forms, but no....)
- Make sure it takes longer to check in business class (40 minutes) than economy - lay out the queue as a snake so social distancing is not possible
- Enjoy watching your premium passengers twitch as they realise they are at risk of missing their flights....
- Close fast track (they paid extra to dodge the queue, but....)
- Close the lounge - but don't tell anyone you have done it
- Make sure as many food outlets in the terminal are closed as possible
- Board by row numbers - but don't police it, so when your premium passengers get on the luggage lockers are full
- Serve food in business class that is cheaper / less generous than an economy class offering ten years ago
- Make an announcement saying you are free to eat food you bought before boarding from the shops that are closed
- Don't give out the supplementary form you need to fill in on arrival on the plane
- After landing, ask people to stay in their seats - but don't intervene when they run down the aisle to be first off
- After landing, make people queue to complete the form (four at a time on arrival - so it takes an hour to clear immigration)
- Turn off the air con in the terminal so as not to circulate the virus
- Ask for feedback via a printed link to a survey on the boarding card
- Close the survey 12 hours after landing, thus avoiding feedback that might help you improve....
- Wait for the good news to spread on social media, wonder why passenger numbers are not recovering as fast as you had hoped.....