Originally Posted by
DaveReidUK
If it was possible to bump up fares to 150% and still sell two-thirds of their seats, airlines would have been doing that for years.
The reason they did not do any such thing was competition existed offering 80% of the price on about 1/3 of their A/C's capacity. Typically this was Ryanair themselves.
I think a larger (as this was hushed at the press release) concern is the ancillary revenues getting a haircut by 1/3 due to smaller pax numbers. Or people not paying at all for the window and aisle seats, as there would be no middle one to run away from, similar for priority boarding etc.