Originally Posted by
airsouthwest
I like to just be blunt with the truth
Capitalism means people entrusting their money to a company with the hope that the value of their investment will grow.
When it comes to airlines, this is the most important truth.
No profits ultimately lead to no flights and no jobs. All the enthusiasm and esprit de corps in the world will not save a company which is badly run over an extended period. BA has faced a great many challenges in its history and has gone through good and bad patches. The competitive environment over the last forty years has changed and the airline market is scarcely recognisable from that of the 1980s and yet BA remain and (present circumstances aside) is thriving. I am not a BA cheerleader but this is not a company in decline, this is a company evolving to fit the demands of a competitive environment which means it will probably be here in one form or another in forty years from now.