Joyce was about to leave Qantas after their 100th birthday at their highest share price ever (like most CEOs like to do). However, COVID-19 has ruined those plans. The only way to get the share price close to what it was recently is for VA to fold and therefore Qantas to recover more quickly than under the circumstances should VA stay. He'll either have to stay and get Qantas out of this mess, preferably to him with VA gone, or leave on a low.
It’s all just revenge. Him and JB. One of the most fractured relationships in executive land. To send Virgin to the drink would be the ultimate accomplishment in that relationship.
Its nothing but an attempt to bring down the mail boy and what he had built.
Just a executive pissing contest.