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Old 23rd Mar 2020, 09:07
  #27 (permalink)  
Giant Bird
 
Join Date: Jan 2008
Location: Melbourne
Age: 77
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Rubbish George

George it is BS that Virgin Blue buried Ansett. I was working in the corporate travel industry at the time and it was Qantas that buried Ansett. When they saw that Ansett was so weak they went for the jugular. They offered hard to refuse deals to every Ansett corporate customer they could. They stole every Ansett corporate customer they could irrespective of the profitability. Probably broke a few competition laws but never got caught. The day Ansett went belly up all the deals not signed went off the table in minutes. We had clients who tried to grab the Qantas deals the minute Ansett announced they were closing but Qantas refused. Qantas went after Virgin Blue by starting up JetStar to take away the LCC segment of the market that Virgin was in. Previously Qantas had been prepared to make route losses to drive Compass and Impulse to the wall. The demise of Ansett meant that the technique they had successfully used against Compass and Impulse was not working so they started an airline in the same segment as Virgin. Chris Corrigan who had bought into Virgin and outmaneuvered Branson then took Virgin upmarket in an attempt to give Qantas some of their own medicine. It looked like it was going to succeed at first but ultimately has not gained enough traction.
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