Can somebody tell me how Qantas can operate with outsourced pilots, outsourced engineering and outsourced cabin crew and still be regarded as a “brand” at all?
The brand is regarded already as expensive crap by discerning pax compared to overseas airlines because the staff are disengaged and it shows and the food is crap and it shows.
The only unique selling proposition QF now has is a grip on Australian aviation infrastructure and the local media and it has both political parties and CASA by the balls.*
If QF continues this line of just referring to employees as a cost, it is going to bite them one day.
......And considering what we can don’t know about Coronavirus, that day could be sooner than they think.
* The Qantas USP back in the 1970’s was superlative pilots and cabin crew delivering premium quality Australian service in aircraft maintained by dedicated and highly skilled Australian engineers.