..and there lies the problem...
Low cost airlines have radically changed the travelling public's idea of what a "proper" air fare should be.
If fares had risen in line with inflation since, say, 1985, fares would generally be around 30-40% higher than they are now. but Joe Public expects to get to the Costas or even Paris or Amsterdam for under £100 rtn.
Too many airlines chasing too few passengers prepared to pay the going rate, and so they are all in a race to the bottom, and sooner or later, they will all perish...
Flybe is just another airline going down that route....
its not nice writing this, but its the uncomfortable truth...