From a north-east perspective, it has never ceased to amaze me how competitive Flybe fares are compared with the train. Travelling to and from the NE to the Midlands, South and South West, the trains are slow, extremely expensive, overcrowded, squalid, usually late and recently mostly cancelled. I have saved £000's by flying to EXE or SOU rather than taking the train. However, that has been because of my own research rather than any brand awareness building by Flybe. Their marketing has been completely ineffective.