Some very stupid postings above. BE do not "deserve to go bust" because of some high fares. Perhaps Tinwald's company deserve to go bust for some arbitrary reason. Not nice for employees to read.
As for the idiot who cites unfeasible routings like BRS-NQY being expensive, he/she needs to shut up. Imagine how much a LGW-LHR costs by air, (via say GLA) compared to the bus fare?
And they and others are unable to spell. Or identify an airline...BEE? Dear God.