Originally Posted by
Qantas 787
Well said. All the money wasted may buy publicity but how many punters actually spend money to buy a ticket as aa result of this fluff - zero.
Disagree. Hate on Joyce, Wirth and those Angels all you like, but brand and reputation matter. 2011 damaged the brand badly but I think it's been rebuilt a lot since then. PER-LHR, Sunrise, and all of the media on Qantas focusing on sleep studies, sleep products and sleep-enhancing food and drink... They all build a brand around Qantas being better at long haul than other airlines.
We can roll our eyes because we know how the sausage is made, but QFi's market share, loads, yields and profits are all up, while CX, SQ, EK, EY, QR etc - who were booming in Australia a few years ago - are all struggling. Maybe T-shirt Todd knows a thing or two about advertising, and is doing his bit to help pay the bills.