This has all the hallmarks of viral marketing;
- titillating and eminently clickable, viral marketing gold
- offence is objectionable but not bad enough to be actionable, so not too much scrutiny of those involved
- it's from an ambulance-chasing law firm, who manage to get their company name in the news reports and even to spruik for business ('has this happened to you?")
For all the people who suffer real abuse in our society (the elderly poor for example), someone being called a 'tidy babe' is not something we should be wringing our hands over.