because that's what our shareholders expect.
Interesting re-use of that old business cliche to further one's own agenda. Shareholders are generally not pilots and are mostly only in the game to cream a shot term profit, take the risk, double their money, and get out before the show ends with a smoking hole in the ground, leaving the raped concern as someone else's problem. Now what kind of CEO panders to that kind of unvisionary demand - yes, who else.