Is it my hearing or did Cruz refer to his company on Sky News as British Airlines.
British AIRWAYS please Snr Cruz !
Well here is a proposal to end this deadlock.
Give the pilots what they are striking for BUT in a structured way.
Give the pilots HALF of the current offer now, which will be paid regardless.
The remainder to be paid ONLY IF the profit reaches a level which triggers directors bonuses OR some other agreed amount, say 1b, when the results are published and at the same time as the directors are paid THEIR bonus.
So, Cruz , saves money now, and pays the remainder ONLY if and when the money comes in.
Face saved all round, BA gets back flying with motivated pilots NOT carrying extra fuel etc. and cost effective all round.
Trash this idea if you wish BUT it is basically how I ran my small aviation business and it worked.