Originally Posted by
PoppaJo
They failed in London in the past because the product they offer is garbage. Qatar, Emirates, Etihad, Singapore all for the last decade have been out doing each other on the product front on the Supers out of all major capitals to Heathrow, in all classes. Qantas stood still and did nothing. The product is embarrassing. The service is rubbish. The entire experience is very inconsistent.
You really need to fly Qatar Suites to really get a understanding of how bad this carrier has become.
Qatar has an amazing product, and Etihad's is pretty good (their First is amazing as well).
But Emirates is pretty average in every class, and is the only one of the three that seems to have worked out well in Australia - Etihad is a basket case and has had to cut capacity, and Qatar has a pretty small presence.
I think QF should have upgraded the A380 sooner - business in particular is pretty poor. But, the new hard and soft products are definitely competitive.