Unless you purchase a discounted First ticket,the difference in product from Club World is not such good value.
Lounges apart,i find the BA Club World bed as comfortable as the First cabin.
The service is usually spot on,with the cabin crew in First doing a great job.
Check out the deals,some routes the fare difference is next to nothing.
Lucky to have traveled in First many times,along with Concorde in the past.
Club World is a great,consistent product,but the competition from other carriers on certain routes is amazing.
I am a loyal BA traveler and always enjoy my flights in the premium cabins