Every newspaper, politician, and man in the street in the U.K. loves the NHS. “Cornerstone of the nation” “what makes Britain Great” “Great dedicated, hardworking staff”
... until the Junior doctors (with good reason) decided that their new contract would be dangerous & a long way below market rate. Then they were absolutely slaughtered by the press (“Putting lives in danger” despite outcomes actually being shown to have improved on the strike days, due to greater availability of consultants who by & large supported the Juniors).
Cognitive Dissonance is not a thing in the media. They will churn out whatever line their masters in the establishment want them to. This strike will be no different.