Do the
PR and consultancy firms responsible for producing this garbage actually create value for companies? Or is it just another one of those things that “everyone does” so companies just keep on doing it? Is it part of some super secret corporate code? Thou shalt support the HR/
PR and corporate consultants! I seriously wonder.
Clearly, this is aimed at front line service staff, not pilots so much. So if you were a young cabin crew member or checkin/gate staff, would this change anything for you? Surely, even poorly educated employees can see through the blatant attempts to get more for less, or more for nothing.
CX employees, in the old days, used to go above and beyond because they were part of something special, and they were compensated and treated as such. These days, all CX employees know that the “special” left the operation many years ago. You can’t get that back easily, if ever. It’s gone. CX is a very average airline that treats its staff horribly by all reasonable industry standards.