Because diversity and different backgrounds/views are healthy and result in better decisions and make more effective teams.
I hear this line of thinking fairly often. Is there some sort of data or legitimate research behind this? And is it true in all industries or fields of work? Honestly, I doubt it. But hey, it sure does sound good! It's like that line I always hear "A nation's military should be representative of the nation it defends?" Again I ask 'Why?" I want my military to be able to defend the country and win wars in the most efficient and effective way possible. Again, I'm looking for data and not feel good one liners.
Because women are under represented in the military.
So? Is that a problem? Is the goal of the military to make sure that women are properly represented or to be effective on the battlefield and win wars?
Because previous adverts have been more targeted at men.
Again, so what?