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Old 22nd Mar 2019, 12:33
  #15 (permalink)  
rog747
 
Join Date: Feb 2008
Location: UK
Age: 66
Posts: 801
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Originally Posted by southside bobby
For marketing purposes Laudamotion to rebrand simply as Lauda.
So we had -
Lauda Air
Lauda Air Italy Spa
Lauda Air became a wholly owned subsidiary of Austrian Airlines Group and the label, "Lauda Air" continued to operate charter flights within the Group.
Lauda Air then withdrew from the long-haul charter market
Lauda Air was officially merged into Austrian Airlines
Lauda Air brand was retired
Niki Lauda founder of Lauda Air, acquired the former Aero Lloyd operation in 2003
NIKI or flyNiki commenced
NIKI merged with Air Berlin
NIKI collapsed under failure of AB
Former owner Niki Lauda expressed interest in repurchasing the airline named after him.
Niki Lauda's other company Laudamotion beat IAG in the bid for Niki, and he would take over the company.
Ryanair then agreed to purchase a majority stake in Laudamotion with planes from NIKI being operated by Laudamotion.
Ryanair now owning 100% taking the minority stake in the airline held by Niki Lauda.

Laudamotion then re-brands as Lauda

Not sure if Niki has a place on the Board, or in any way is still connected with the new Lauda
rog747 is online now