BA did a favour to the Governament in accepting a commercial disaster and in doing so ultimately had to promote and invest a great deal of money and resources to make it financially viable.
No one wanted to buy it ...due to political, enviromental and plain economics...the beautiful machine drinks too much ...it is noisy...pollutes is not that confortable to fly on and doesn t stay in the air long enough for a viable non stop service.
It was a nice, expensive extravaganza and lessons should be learned by its demise not to make another huge mistake.