I presume that there might be some sense in opening a low fare base from Bournemouth.
EasyJet already have a mini hub in East Midlands Airport, another member of the Manchester Airport Group that own EMA and BOH, and as a second point besides the small Ryanair operation from the airport with their once a day flights to Girona, Hahn, Prestwick and Dublin, there is plenty of room for a second operator.