Actually it's Dubailand -
http://www.gulfnews.com/Articles/new...ticleID=100897 It would be interesting to see the "marketing" strategy. Being 6hrs+ from the UK, will it encourage the Mediterranean "bucket & spade" brigade to try and go that little bit further, or persuade the "long-haul" brigade not to have to put up with 9-12hr flights to the Caribbean?