Originally Posted by
davidjohnson6
I can understand why an airline might occasionally paint an aircraft in retro livery under the same name, but using the name of a predecessor company seems odd. The big corporate name and logo functions partly as an advertisement - and the old logo suggests how long established and mature a company is. Using the name of an old company loses that benefit and potentially causes confusion to people outside the airline industry
Even if they end up repainting a couple of aircraft in legacy brand names (BOAC and BEA) it will be two out of 280 odd planes. Sure there will be some confusion (although maybe no more confusing for some people who see BA planes with OneWorld plastered on the side) but BA presumably think this will be offset by the positive
PR coverage.
Not sure they will even use BEA anyway but I guess we are odds on for the return of the 1980s Landor livery.