Most of the complaints on this thread relate to the media reporting (or mis-reporting) the Airlander press release, then blaming the Airlander company for the media mistakes. Agree that the concept might look a bit unlikely and / or uncommercial, but full marks to them for trying something different. Investors in this new project make their own judgement: they take a considered risk, and if it works they will make money. If not, they write it down to experience. 'Nothing ventured. nothing gained'. I can think of a lot of examples of new ideas that were ridiculed at first, then, when they turned out to work, were hailed as a wonderful breakthrough.