The paranoia around Level is both unmerited and unbelievable. The premium cabins of the “beach fleet” are almost always packed and make BA (/IAG) an absolute fortune. Rhetorical question on the way, why are IAG going to destroy all that yield and cannibalise BA simply to give punters cheap tickets and thus reduce their profit margin significantly? Last time I checked businesses were in operation to make money not to be charities..