BA (itself a victim of hacking earlier this year; yet handling it in a very professional way) has reacted aggressively; slashing ticket prices by almost half; selling a c- class return ticket from anywhere in Europe to HKG for under HK$ 18,000.--. At least some good news for the customer.
And CX: again self inflicted problems (Slosar called it the worst crisis CX has ever been in; worse than SARS), consequently declining customer confidence (and the fact that cockpit and cabin crew data were also hacked has not even been made public yet) and now the competition using this as an easy chance to get new customers; soon CX staff will have to suffer again from cost savings.