But in this instance it's working against Ryanair
It's natural that one would think that way ...
In the link provided 4 posts above, one of the persons complaining about the bounced cheque mentions that the bounced cheque cost him 32 Euros (£29) in bank expenses. This will help to create doubt in the people ability to obtain compensation from RYR for their concelled flights. Some will just give up the idea of depositing the cheques provided by RYR, fearing it will end up costing them even more money. Even if it's just a small percentage of people that end up not claiming their compensation, the amount of money saved by RYR will be alot.
Voila ... "bad publicity" produces good results.
Don't ever underestimate the "creative" thinking of MOL and his team ...