Agreed Steve, the Med routes are woefuly underserved fron BHX. You only have to look at the huge decreases month after month on AGP, ALC, TFS amongst others to see that BHX has barely recovered from the loss of ZB. Ryanair have tinkered with some additional frequencies whilst Jet2 have become Monarch...the growth Jet2 would have had at BHX now simply partly fills the ZB void.
The problem is who can BHX approach? Vueling and Norwegian were good whilst they lasted but no hope of either launching these types of routes. Likewise EasyJet.
There is no one apart from Wizz at a very outside chance.
The big worry is why could Primera not make these routes work for them over the height of the season? Or just
PR spin as they had so much egg on face over their blink and you miss them TATL ops. It does not send a positive message to the few other airlines who could step in about BHX being a money spinner.